A Simple Approach To Style

By Kristina Bergwall

Posted in Fashion on November 13, 2016

As I’m a Swede it might be in my Scandinavian genes, but I keep coming back to what I would call the simple principles of style. Every now and again I try and be a bit brave, try a new trend or a new colour, or push myself beyond my comfort zone, but I always come back. It’s not about being boring or limiting myself, it’s about keeping it simple to let yourself shine through.

It’s really easy to just keep to black. I used to do that: have a wardrobe with about 90% black clothes. People kept asking me if I was a goth, so to combat this I introduced some colour into my wardrobe. I was never really happy with the different colours I was introducing, I thought maybe it wasn’t the right colours. Looking back at it now I was doing it wrong – I was just adding colour and accessories for the sake of it, there was no strategy in place to make it work with my existing wardrobe and therefore it didn’t look well put together: there was no style.

So what is this simple style and how can one apply it?

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It’s really hard to put your finger on what exactly style is, especially when we’re talking about a simple style. Usually you would just see someone on the street or in the office and you immediately think, oh wow they’ve got style! But you couldn’t say exactly why you thought so. After many years of trying to find a style that works for me and then finally sticking with what I’d call a simple Scandinavian style, I think there are a few principles that seems to always apply to it:

  • Always keep to 2 colours maximum, this includes black, grey, and white. The only exception is denim.
  • Keep to one metal colour only. If you’re wearing silver jewellery don’t pick a handbag with lots of gold details on it.
  • For make up: extenuate the eyes OR the lips.
  • Good quality shoes, handbag, and watch goes a long way.
  • Less is more.

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Some other top tips from me would be:

  • Don’t underestimate the power of a crisp white shirt.
  • If you’re having a good hair day, the rest won’t matter as much (just put on a good pair of shoes)
  • Keep to one key piece of jewellery, too many and it will distract from what’s important (you!)
  • Always have a go to outfit prepared for those mornings you can’t decide what to wear. For example jeans, a grey t-shirt, a black blazer, and a statement necklace/earrings – should work for any occasion.
  • Don’t forget to take your outdoor wear into account! If you’re doing a monochrome outfit with jeans and your winter coat is camel it will ruin the look.
  • Don’t wear clothes that are the same colour as your skin or your hair, you will ‘drown’ in them.

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I know I can sound a bit anal about the whole simple style thing, but it works for me. If I keep to it, I always feel comfortable, I feel like myself. If I venture too much away from it I feel uncomfortable because it doesn’t represent me and that’s the important thing here. I’m not saying the simple Scandi style is for everyone, you just need to find what style makes you feel like you: the best version of you.

Style can definitely be empowering when you find the right one for you. I think your style can have the power to help you in your career, help you with personal issues, overcome anxieties, and help you grow as a person. I mean that in a very non-superficial way: what’s important is that you wear what’s comfortable for you and thereby and makes you confident. It took me many years to get comfortable with my style and I’m sure it will still change and develop as I change too.

What do you think? What’s your style and do you think it can be empowering?


What I’m wearing:

White shirt from H&M
Denim jeans from Diesel
Watch from Skagen
Bracelet from Browns Family Jewellers in Leeds
Ring from Efva Attling
Earrings from ASOS

Kristina xx

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